AIANTA – Collecting and Understanding Tourism Data Webinar

January 18 at 2:00 pm Central

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Within the competitive hospitality industry, investing time and resources in collecting accurate visitor data can help significantly improve the customer experience by aligning programming with traveler expectations. Equally importantly, collecting tourism data can help ensure community expectations align within the larger tourism infrastructure and tourism data can also help justify marketing efforts with tribal leadership and local and national elected officials. In this webinar, Daniel Nāho’opi’i (Kanaka Maoli, Native Hawaiian) tourism data expert and former Director of Tourism Research for the Hawai‘i Tourism Authority, discusses why quantifiable tourism data should be a part of any visitor marketing plan.