Gift giving is an important part of indigenous culture. For many Tribal people, giving gifts is a way to strengthen relationships and show care for one another. In the past, before money was introduced by colonialism, Tribal Nations would trade goods and services instead of using dollars. While gift giving is still meaningful today, the traditional ways of giving have changed in our modern, capitalist world. Recently, however, there has been a significant shift in consumer behavior towards more sustainable practices, and people are becoming more aware of how their purchases impact their communities.
Many big companies are now dominating the market, providing cheap prices and quick deliveries that people enjoy. However, this change has greatly affected our communities, economy, and the environment. Thankfully, there are more ethical choices we can make, like buying from small businesses. As shoppers, it’s crucial for us to be more thoughtful about what we buy. When we choose to shop small, our money goes directly to the artist or creator instead of a large factory. This helps our local economy and often results in better quality products and less waste.
The work of small business owners is flourishing across the USET region and Tribal Nations are building infrastructure to support these Native entrepreneurs. Creating access to markets, positioning, and pricing, securing raw materials, and building financial literacy are essential for artisans to grow their businesses. Nearly all USET member Tribal Nations support Native artisans and entrepreneurs by facilitating the sale of handmade work. Some communities operate museum stores or artist cooperatives dedicated to the work of Tribal citizens. Others offer Native-made products in their casinos and convenience stores.
As the holiday season approaches, it’s the perfect time to think about how we can support the businesses that enrich our communities. Native small businesses in particular, offer unique products and services that reflect rich cultural traditions and craftsmanship. This holiday season, consider shopping from Native-owned businesses to not only find one-of-a-kind gifts but also to contribute to the economic empowerment of Indigenous communities. Whether it’s purchasing handmade jewelry, art, or food, there are countless ways to support Native entrepreneurs and help preserve cultural heritage. Below are some simple and impactful ways you can make a difference by shopping small and shopping Native this holiday season.
Ways to Support Native Small Businesses this Holiday Season
Buy Native-Made Goods for Holiday Gifts
Take the time to explore and research Native-owned businesses in your community or region. Many Tribal Nations and Native organizations maintain directories and resources to help you discover local businesses. For example, check out these links:
Attend Local Markets and Events
Many communities host seasonal markets, art fairs, or pop-up shops during the holidays, showcasing Native artisans, creators, and entrepreneurs. By attending these events, you can directly support local small businesses and artists while discovering unique products. Check out a list of some of these events at USET’s Tribal Enterprise Directory.
Donate to Community Programs and Groups
Contributing to organizations and initiatives that support Native small businesses and artists can have a significant impact. Consider donating to groups that provide grants, mentorship, or resources for Native entrepreneurs and creatives.
Like and Share Your Favorite Native Businesses on Social Media
Amplify the voices and visibility of Native-owned businesses by sharing their pages and products on social media. Liking, commenting, and tagging others in posts helps spread the word and brings more attention to these businesses, especially during the busy holiday season.
Visit USET’s Entrepreneurship and Small Business Website
USET’s Office of Economic Development offers resources and support for Native entrepreneurs looking to start or grow small businesses. Visit the website on Entrepreneurship and Small Business.
Supporting small businesses is essential for building vibrant, resilient communities and driving local economies. Whether it’s shopping locally, spreading the word, or offering a helping hand, every action makes a difference. Now, more than ever, small businesses need our support to thrive. To see firsthand how you can make an impact, watch our Small Business Saturday video. Let’s come together and champion the entrepreneurs who make our neighborhoods unique and dynamic.