USET Vax-A-Nation Vaccine Campaign
The USET TEC understands that hesitancy to receive the COVID-19 vaccine is a serious threat to our member Tribal Nations’ ability to protect their communities from COVID-19. Misinformation on the COVID-19 vaccines is largely contributing to this hesitancy, and we hope to address this through clear messaging. To achieve this goal, we have partnered with Rescue Agency to produce a toolkit of materials that explains the dangers of COVID-19 and encourages COVID-19 vaccination among Tribal citizens.
About the Toolkit
The toolkit includes materials addressing several campaign areas:
- How COVID-19 is a particular threat to American Indians and Alaska Natives, and the vaccine is an effective prevention tool (jump to these tools)
- How the vaccine is safe, effective and much less dangerous than getting COVID (jump to these tools)
- How the choice to get vaccinated is the responsible decision in order to uphold the duty to protect community. (jump to these tools)
- While the long-term health consequences of COVID-19 are not yet known, vaccinations provide protection from the worst effects of the virus (jump to these tools)
Each area contains a variety of materials, including flyers, posters and social media postings. Social media graphics below include suggested text to accompany posts, although this can be edited as needed. Dimensions are included for printed content (i.e., flyers) and digital banners.
There are also some materials promoting vaccines as a way to keep the community healthy and safe from preventable diseases like tetanus and measles (jump to these tools).
All materials are freely available, with some limitations:
- Printed materials can be customized (added logos, etc.) upon request for member Tribal Nations.
- Original electronic files for printed materials are also available upon request for member Tribal Nations.
If you have any questions about suggested use or access to the materials, please contact us at usetepi@usetinc.org.
Campaign Area 1
Message: COVID-19 is an imminent threat to our health and communities. Do your part to protect yourself and stop the spread of the virus by using the most effective prevention tool available: the vaccine.
Campaign Area 1 Tools
Instagram Post Copy:
COVID-19 is still a threat. Natives contract the virus at a higher rate and are 1.8 times more likely to die from it. Vaccinate and build resistance. Use link in bio to schedule an appointment.
NOTE: be sure to include your link in your Instagram bio.
Facebook Post Copy:
COVID-19 is still a threat to Tribal Nations. Natives contract the virus at a higher rate and are 1.8 times more likely to die from it. Vaccinate and build resistance. Schedule an appointment today at vaccines.gov.
NOTE: customize the link and/or add contact info.
Campaign Area 2
Message: The vaccine is safe and effective—far less dangerous than getting COVID itself. Nearly 200 million people in the United States have received COVID-19 vaccines under the most intense safety monitoring in U.S. history.
Campaign Area 2 Tools
Instagram Post Copy:
Misinformation about COVID-19 vaccines has led to more cases and deaths. Fact is, the vaccines passed the most intense safety monitoring ever established in the U.S. Schedule your shot. Link in bio.
NOTE: be sure to include your link in your Instagram bio.
Facebook Post Copy:
Misinformation about COVID-19 vaccines has led to more cases and deaths. Fact is, the vaccines passed the most intense safety monitoring ever established in the U.S. Schedule your shot at vaccines.gov.
NOTE: customize the link and/or add contact info.
Instagram/Facebook Post Copy:
It’s natural to have questions about the COVID-19 vaccine. The fact remains, over 300 million doses have been given without any long-term side effects detected.
Instagram/Facebook Post Copy:
COVID-19 is unlike any virus. Even those with mild cases have had symptoms lasting weeks or months after being infected. Get the shot to protect yourself from catching this highly contagious virus.
Campaign Area 3
Message: The decision to get vaccinated is personal, and it comes with the peace of mind that you’re helping others stay safe. Before you make your decision, get the facts from a source you can trust: your Tribal Nation.
Instagram/Facebook Post Copy:
COVID-19 is easier to catch than the flu or a common cold. The decision to get vaccinated is personal and comes with the peace of mind that you’re helping save lives by keeping others safe.
Instagram Post Copy:
Some COVID-19 variants can spread as easily as chicken pox. Getting vaccinated can help keep our Tribal Nation safe. See link in bio for more vaccine facts.
NOTE: be sure to include your link in your Instagram bio.
Facebook Post Copy:
Some COVID-19 variants can spread as easily as chicken pox. Getting vaccinated can help keep our Tribal Nation safe. Get more vaccine facts at URL.
NOTE: customize the link.
Facebook/Instagram Story 1:
Facebook/Instagram Story 2:
Campaign Area 4
Message: There are a lot of myths about COVID-19 vaccines. Get the real facts about how vaccines work. Turn to your Tribal Nation for the most trusted, accurate information.
Instagram/Facebook Post Copy:
COVID-19 vaccines teach your body to protect itself and then quickly break down. Any side effects would usually happen within the first six weeks. In the U.S., over 100 million people have been vaccinated for six months or more without incident.
Instagram Post Copy:
In the U.S., over 100 million people have been vaccinated for six months without incident. For more trusted info, your Tribal Nation is the best source for the real facts. See link in bio.
NOTE: be sure to include your link in your Instagram bio.
Facebook Post Copy:
In the U.S., over 100 million people have been vaccinated for six months without incident. For more trusted info, your Tribal Nation is the best source for the real facts. Visit URL.
NOTE: customize the link and/or add contact info.
Instagram Post Copy:
There’s a lot of misinformation about COVID-19 vaccines. Contact your Tribal Health Clinic for more information about the vaccines available for you and your family. Link in bio.
NOTE: be sure to include your link in your Instagram bio.
Facebook Post Copy:
There’s a lot of misinformation about COVID-19 vaccines. Contact your Tribal Health Clinic for more information about the vaccines available for you and your family. Learn more at URL.
NOTE: customize the link and/or add contact info.
Facebook/Instagram Story #1:
Facebook/Instagram Story #2:
Facebook/Instagram Story #3:
Vaccine Promotion
Message: Getting vaccinated is the best way to protect yourself and our community from harmful, preventable diseases like tetanus and measles.
Instagram/Facebook Post Copy:
Vaccinations are the best way to keep our community safe from diseases like tetanus, whooping cough, measles, and more. Together we can save lives and ensure a healthy future for our Tribal Nation.
Instagram/Facebook Post Copy:
Getting vaccinated is the best way to protect yourself and our community from harmful, preventable diseases. Help do your part to keep current and future generations safe.